2020 VPP Agenda
Agenda details for 2020 VPP Immersion Program
R/GA: Transformation at Speed: The Imperative to Change
The imperative to change and how agencies are creating new services in response.
Ogilvy: Global Brand Building in a Time of Global Disruption
As one of the largest marketing communications companies in the world, Ogilvy is responsible for building iconic and global brands, such as American Express, IBM, and Dove. In this session, lead strategists from Ogilvy will discuss why brands matter now more than ever, and how brands can negotiate the current crisis.
IBM: Transforming our Industry, Technology and Ways of Working: The IBM Response to COVID-19
The COVID-19 coronavirus presents an unprecedented, global challenge. While citizens are doing their part by social distancing, healthcare workers and first responders are taking care of many of us, and our governments are mobilizing resources to respond to this crisis, we’ve asked ourselves what can IBM do? In this session, the IBM Marketing team will share their thoughts on how COVID-19 will transform our industry, technology and ways of working. They will also share how they’ve answered the call to ‘what can IBM do’ to contribute to the global fight against COVID-19.
Facebook: After Coronavirus: The Future of Social Connection
McCann Worldgroup: Connectivity, Ingenuity and Inclusivity in Times of Crisis
Join Chris Macdonald, Global President, Advertising & Allied Agencies and Singleton Beato, Chief Diversity & Engagement Officer as they share examples of innovative thinking and human ingenuity that enabled McCann Worldgroup to deliver on its mission, to help brands play a meaningful role in peoples’ lives, during the COVID-19 pandemic.
The duo will also describe how McCann Worldgroup teams took a creative approach to inspire stronger connectivity and a sense of shared purpose among employees whose tireless efforts delivered messages of comfort, hope and solidarity to a world in crisis.
"The new generation of talent is not hierarchical, and does not think of their job as work."— Gord McLean, President and CEO at ANA Educational Foundation