Book Excerpts

AEF Must Read List
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Personalized
By Mark Abraham and David C. Edelman
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Moving Your Brand Out of the Friend Zone
By Doug Zarkin
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A History of Advertising
By Jef I. Richards
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Global Brand Management
By Laurence Minsky and Ilan Geva
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Media: From Chaos to Clarity
By Judy Ungar Franks
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Digital Marketing: Strategy & Tactics
By Jeremy Kagan
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The Power of the Problem
By Dr. Gordon Euchler, Nils Haseborg and Nils Liedtke
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The Language of Branding
By Dawn Lerman, Robert J. Morais and David Luna
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The Art of Client Service
By Robert Solomon
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Twist
By Julie Cottineau
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Retail Marketing Strategy
By Constant Berkhout
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Latino Link
By Joe Kutchera
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Decoding the Irrational Consumer
By Darren Bridger
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How McGruff and the Crying Indian Changed America
By Wendy Melillo
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The Insanity of Advertising
By Fred S. Goldberg
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The Convergence Crisis
By Joanna L. Jenkins
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Paid Attention
By Faris Yakob
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Brand Aid
By Brad VanAuken
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Inside the Minds: Updating Your Marketing Strategy
By Hayes Roth
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The Management of Luxury
Edited by Benjamin Berghaus, Gunter Muller-Stewens and Sven Reinecke
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The Brand Challenge
Edited by Kartikeya Kompella
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The Lost Diary of a Real Mad Man
By Emerson Foote
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Marketing to PrimeTime Women
By Marti Barletta
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Connected by Design
By Barry Wacksman and Chris Stutzman
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Latino Boom II
By Chiqui Cartagena
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Advertising Transformed
By Fons Van Dyck
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A Word From Our Sponsor
By Cynthia B. Meyers
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Mobile Marketing
By Daniel Rowles
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Seducing the Boys Club
By Nina DiSesa
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Loveworks
By Brian Sheehan
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Marketing to Millennials
By Jeff Fromm and Christie Garton
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Hustle
By Bonnie Ulman and Sal Kibler
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The Advertising On-Ramp
By Belle Frank
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The Edge
By Allen P. Adamson
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The Rise of Advertising in the United States
By Edd Applegate
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The Better Mousetrap
By Simon Pont
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The Consumer Mind
By Pepe Martínez
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Damn Good Advice
By George Lois
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Mad Women
By Jane Maas
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Ad Critique
By Nancy R. Tag
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Who Cares Wins
By David Jones
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Branded Beauty
By Mark Tungate
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The Best Digital Marketing Campaigns in the World
By Damian Ryan and Calvin Jones
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How Cool Brands Stay Hot
By Joeri Van den Bergh and Mattias Behrer
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Marketing to the New Majority
By David Burgos and Ola Mobolade
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The Branded Mind
By Erik du Plessis
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About Face
By Dan Hill
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The Network is Your Customer
By David L. Rogers
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Breakthrough!
By Paul Kurnit and Steve Lance
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The Creative Process Illustrated
By W. Glenn Griffin and Deborah Morrison
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Freud on Madison Avenue
By Larry Samuel
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Persuasive Advertising
By J. Scott Armstrong
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Black is the New Green
By Leonard E. Burnett, Jr. and Andrea Hoffman
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All Customers Are Irrational
By William J. Cusick
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The Little Blue Book of Marketing
By Paul Kurnit and Steve Lance
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Adland
By James P. Othmer
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Multicultural Intelligence
By David R. Morse
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The King of Madison Avenue
By Ken Roman
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The 85% Niche
By Miriam Muléy
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Popular Ideologies
By Susan Smulyan
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The Art of Client Service
By Robert Solomon
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Ad Women
By Juliann Sivulka
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Whiff!
By C. Russell Brumfield
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The Age Curve
By Kenneth W. Gronbach
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Branded Male
By Mark Tungate
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Madison Avenue and the Color Line
By Jason Chambers
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Outsmart the MBA Clones
By Dan Herman
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Brand Busters
By Chris Wirthwein
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Adland
By Mark Tungate
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Branded Entertainment
By Jean-Marc Lehu
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Brand Royalty
By Matt Haig
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BrandSimple
By Allen P. Adamson
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BOOM
By Mary Brown & Carol Orsborn, Ph.D.
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Designing Brand Experiences
By Robin Landa
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Waiting for Your Cat to Bark?
By Bryan & Jeffrey Eisenberg
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Funny Business
By Allen Rosenshine
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Juicing the Orange
By Pat Fallon and Fred Senn
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Advertising Education, Yesterday – Today – Tomorrow
By Billy I. Ross, Anne C. Osborne and Jef I. Richards
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Shop ‘Til You Drop
By Arthur Asa Berger
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Contemporary Advertising
By William F. Arens
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The Breakaway Brand
By Francis J. Kelly, III and Barry Silverstein
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Then We Set His Hair on Fire
By Phil Dusenberry
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Brought To You By
By Lawrence R. Samuel
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The Advertised Mind
By Erik du Plessis
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Fresh Lipstick
By Linda M. Scott
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Advertising to Baby Boomers
By Chuck Nyren
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Marketing to the Campus Crowd
By David A. Morrison
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Born to Buy
By Juliet B. Schor
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How Brands Become Icons
By Douglas B. Holt
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Don’t Think Pink
By Lisa Johnson and Andrea Learned
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Lovemarks: the future beyond brands
By Kevin Roberts
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Ads, Fads, & Consumer Culture
By Arthur Asa Berger
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How to Advertise
By Kenneth Roman and Jane Maas
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Conquering Consumerspace
By Michael R. Solomon
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The Erotic History of Advertising
By Tom Reichert
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The Super Bowl of Advertising
By Bernice Kanner
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Marketing to American Latinos
By M. Isabel Valdes
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Behind the Scenes in Advertising (Mark III)
By Jeremy Bullmore
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Advertising to the American Woman 1900-1999
By Daniel Delis Hill
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A BIG LIFE (in advertising)
By Mary Wells Lawrence
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A Time in Advertising’s Camelot – The Memoirs of a Do-Gooder
By Robert P. Keim
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Adventures In Misplaced Marketing
By Herbert Jack Rotfeld
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The Shaman Chronicles, Book One
By Jo Muse
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